Given the chance to read some of my classmates blogs again gave me the opportunity to learn more about the research in the communications world in general. As qualitative research was last addressed many classmates shared experiences and examples that connected qualitative research in our every day lives.
I can relate to Meagan’s blog which discusses her athletic team being surveyed about nutrition. Researchers use surveys to obtain information they would like to use to measure. However as I touched on in my last blog, giving surveys over the internet and online has the risk of bringing in false or flawed results due to the individual not fully paying attention to survey or having the freedom to say things they don’t always do. In person surveys are more reliable, getting the person in their natural habitat. And just observing the soccer players in person to see what they choose to eat at a team tailgate is better for results. And for the coach to relay information back to the players in person about their eating habits makes their future better by keeping them aware. It was good that the coach did not reveal he was observing players at first.
Not only does qualitative research help through observation but also through focus groups, more importantly getting peoples attitudes and beliefs. Katie's discusses this in her blog about her York Hill focus group asking participants questions and getting first hand feedback. She was able to get the participants attitudes through their answers and hearing their frustrations or concerns. Face to face focus groups can be dangerous if peoples views get swayed by others in the group. However this research is straightforward and reliable to use for hopefully a change in York Hill flaws.
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