This week, learning about experimental PR we are exposed to a fun way of looking at how the PR world works. How having 2 variables in society can have such effects on each other or not at all. And choosing to study the effects or causes of variables in our media world, in particular, builds our future of experiments and the PR world.
If changing GAPs logo creates all this “buzz” in consumers then the independent variable has made a change in the dependent variable. However, are the consumers and societies view of the new logo going to be totally biased because they are comfortable with the previous logo that has been around for 20+ years?! This turned into a mini social media experiment when they asked the public to submit their ideas for a new GAP logo, since they got so much negative buzz about their new logo.