Wednesday, November 17, 2010

Blog 11.



    Here at Quinnipiac, athletics experience the most media by far. As seen first hand from Quinnipiac’s athletic director Jack McDonald in class, the athletics media is representated all over the athletic website and for the bigger audience on their own YouTube page. This type of media is aimed at the QU students, athletes, fans and more. Researchers of the social media are able to look at QU athletics media site and record how many views and/or comments the video received. This is one of the ways survey research can take place.
    Jess mentions the Chicago cubs using an online survey to hear from their fans. In comparison to the QU athletics media page they are both available online and able to gather research through participation of viewing.  However having all of this available online does limit those who do not have internet easily accessible. Mallory also discusses the other way in which the sports social media side can take part in experimental or survey research. She describes how the NHL went through ideas of changing rules around and decided to actually use NHL players in their experiment. The experiment changed the amount of players on the ice throughout to see, this exposed the players to market testing where trials were done.
    Personally, when filming a women’s lacrosse promotional video for the QU athletics media site we experimented with having different number of players try out the video and if adding different variables of background players or props worked or not. Experimental research allows for different variables and changes in the research which Mallory and I have found. 

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